Coca-Cola Zone:Zero - D&AD New Blood Awards Project
Zone:Zero was my response to the Coca-Cola D&AD New Blood Brief, the aim of this brief was to create something which would help Coca-Cola to appeal to a Gen Z audience. I created the concept of a bar which only serves zero sugar and alcohol free drinks and also contains different leisure and arcade games such as bowling, arcade machines and more. The idea was to create a fun bar environment which promotes being more health concious when drinking, something which is important for Gen Z.
All Coca-Cola Assets (including logo and fonts) belong to the Coca-Cola Company and are used solely for the purpose of the D&AD New Blood brief set by Coca-Cola. The Zone Zero Icon is designed by me as well as all other graphics with the exception of the base mockups used throughout.
