Hi - Friends Meeting App Concept Branding
Hi is a concept app for finding new friends online. The idea behind the app is that people would connect over shared interests before meeting up at designated 'Hi-Points' which are leisure locations that connect to the interests of the people, for example two people who are interested in football could meet at an indoor football pitch. The branding for the app was designed to be bright and colourful to invoke the feeling of excitement and happiness that friendship can bring. The branding uses soft colourful circle shapes throughout to create the idea of people reaching out to find new friends, when the blurry green and purple circles connect it creates a gradient with a blue area in the middle, symbolizing the connection of the new friendship.
