Wild - Outdoor Clothing/Equipment Online Store Concept Branding
WILD is a concept for an online store which sells outdoor leisure and fashion products. The branding is designed around the idea of getting dirty, using natural colours of mud and rocks to connect the brand with the outdoors, invoking feelings of mud on your shoes after a long walk or the large grey rocky cliffs shining in the sun. The logo is based off the sole pattern of hiking shoes and the grippy bump patterns found on them.
